How to choose a design to attract an audience?

How to choose a design to attract an audience?

How to choose a design to attract an audience?

November 13, 2019

Which tool is the best way to get the attention of your audience? In moreoccasions the answer will be one – use a 3D design. And if the choice is between a 3D static picture and animated? Memo from our studio “Smysl” will help you make your choice.

Step # 1

Clearly define the task that the 3D element should perform. How exactly will it be useful for an advertising campaign or other digital task? The goal of any graphic product is to attract the attention of the audience and stand out in the information stream. And3D design will undoubtedly increase involvementrates.

Detailing, volume and colors, corresponding to the brand identity, are aimed at increasing audience loyalty. But in pursuit of increasing ER, we should not forget about a concrete task and the results of 3D images – the design should be inextricably linked with a clearly defininggoal. For this reason, the slogan of studio “Smysl” just reminds us that design should not exist for the sake of design: “An idea is a thought. Design is the meaning”.

Step # 2

Take into account the uniqueness, features of static 3D illustration and animated 3D image/clip/infographic. Make a choice. The difference between static and dynamic 3D design lies in their possibilities. If you want showing the uniqueness of a brand and it quality, then select a static 3D illustration. Its capabilities are focused on a 3Dpicture, which makes you look at the details, admire the color and texture of the image.

Use statics so that your audience can evaluate the work done by the brand and see the quality of its implementation. To talk about how the brand does its job, choose an animated 3D design. The format of looped GIF-images, videos, dynamic infographics will allow you to illustrate the well-established process of production with its subtleties and complexities.

Step # 3

Decide on the budget and timing. Do not forget that the cost of a static and dynamic 3D design varies, аs well as the deadlines for their implementation. For a situational, seasonal advertising company, dynamic three-dimensional graphics are hardly suitable, especially if you do not take care of its creation in advance.

November 13, 2019
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